May 09, 2019
Tanya Ahluwalia has been appointed as Vice President - Brand Marketing, while Rahul Karthikeyan will head Digital Marketing.
Tanya brings 18 years of experience working with leading organizations like Coca-Cola, BBlunt, Nike, Unilever, Delta Corp among others. Rahul has been associated with the marketing and advertising industry for the last 11 years in different capacities. Rahul was heading Digital Performance for the West Region at Wavemaker and worked with leading brands like Vodafone, Eureka Forbes, NMIMS, and Flipkart among others.
Currently, upGrad has a strength of over 400 employees and plans to add 100+ employees in FY 20. With over 16 years of experience across corporate & retail banking, consumer internet/e-commerce and fintech, Abhishek Arora has joined upGrad as the Chief Business Officer - Consumer Business. The company has also brought in Kushal Dev Kashyap from Byju’s as Head-Direct Sales.
Ronnie Screwvala and Mayank Kumar, Co-founders, upGrad, said, “Over the last two years upGrad has developed a holistic digital education experience for working professionals and college students for upskilling and reskilling. We are happy that the new senior leadership brings diverse and rich learnings for upGrad to unlock the immense potential in the online education space and understand the Indian learners. We will continue this growth momentum, offering innovative opportunities for the working professionals and students to equip themselves with the new-age skills for workforce of the future.”
upGrad widened its communication reach with marketing spends of over Rs 100 crore to launch a marketing campaign and roped in Vicky Kaushal as the brand ambassador.
During FY 19 upGrad witnessed a 113% jump in its gross revenue from Rs 57 crore in FY 18 to Rs 121 crore. The robust financials have helped upGrad to consolidate its position as the largest online higher education company in the country, basis gross revenue generated from Indian market in just 3 years of its operations. With a learner base of over 300K, upGrad saw a strong uptake for its educational courses from working professionals as well as corporates. The company expects to cross Rs 250 crore gross revenue in FY 20, with a significant contribution from its college business, which is expected to grow 15X.
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