Book Details

Managerial Economics (O.U)

Managerial Economics (O.U)

Published by SIA Publishers and Distributors (P) Ltd.

Course Code : MBA I-Sem
University : Osmania University
Regulation : 2019
Categories : Management
Format : ico_bookPDF (DRM Protected)
Type :


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Nature and Scope of Managerial Economics

Fundamental Economics Concepts: Opportunity Cost, Discounting Principle, Time Perspective, Incremental

Reasoning, Equi-marginal Concept, Marginal Concept Theory of Firm – Profit and Wealth Maximization,

Econometrics – Use of Econometric Models in Decision Making.


Demand Analysis

Basis for Demand, Concept of Utility – Cardinal and Ordinal Approaches of Utility, Law of Marginal Utility,

Maximization of Consumer Utility, Consumer – Surplus Demand Analysis: Determinants of Demand, Law of

Demand – Price, Income and Cross Elasticity of Demand, Managerial Applications of Elasticity of Demand –

Demand Forecasting and Measurement Methods.


Production and Cost Analysis

Production Function: Cobb Douglas and CES Production Functions, Laws of Diminishing Marginal Returns to

Scale, Returns to Scale, Optimal Combination of Input Factors, Optimization of Two Inputs and Single Output

through Graphic Method, Expansion Path and Ridge Lines, Economies and Diseconomies of Scale, Economies

of Scope, Learning Curve, Cost Analysis: Economic and Accounting Costs, Role of Time in Cost Analysis,

Cost- volume Profit Analysis.


Market Structure and Modern Pricing Practices

Price Determination Under Perfect Competition, Monopoly, Oligopoly and Monopolistic Competition,

Game theory Basics, Dominant Strategy, Nash Equilibrium, Prisoners Dilemma, Pricing and Non-pricing

Strategies,Sophisticated Market Pricing: Price Discrimination-using Coupons and Rebates for Price

Discrimination, Peak Load Pricing, Transfer Pricing: A Perfectly Competitive Market for Upstream Product, The

Global use of Transfer Pricing.


Macro Economics and Business

Nature, Concept and Measurement of National Income, Classical and Keynesian Approaches to Income,

Employment and Investment, Inflation: Types, Causes and Measurement of Inflation, Phillips Curve, Stagflation,

Trade Cycles Causes and Policies to Counter Trade Cycles.


Note : Managerial Economics (O.U) MBA I-Sem

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