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Book Details

Business Communication (O.U)

Business Communication (O.U)

Published by SIA Publishers and Distributors (P) Ltd.

Course Code:MBA I-Sem

Author:SIA PUBLISHERS

University: Osmania University

Regulation:2019

Categories:Management

Format : ico_bookPDF (DRM Protected)

Type :eBook

Rs.115 Rs.59 Rs.49% off

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Description :

SYLLABUS

Unit-I

The Role of and Process of Communication, Barriers to Communication Surmounting Barriers to Communication,

Types of Communication, Listening Process – Elements of Good Listening – Improving Listening Competence,

Importance of Feedback – Principles of Feedback.

Unit-II

Characteristics of Non Verbal Communication – Types and Functions of Non Verbal Communication – Interpreting

Non Verbal Communication, Negotiation – Approaches to Negotiation – Preparing For and Conducting Negotiations.

Unit-III

Making Presentation – Choosing a Method of Speaking – Analyzing the Audience – Non Verbal Dimensions

of Presentations – Speeches for Commemorative Occasion – Effective Presentation Strategies, Persuasive Speaking.

Unit-IV

Report Writing – Types of Report – Structure of Reports – Individual and Committee Reports – Essentials of

Good Report Writing, Business Letters – Drafting Letters Relating to Enquiries and Replies, Orders and Replies,

Complaints and Claims, Effective Business Correspondence Drafting a Resume.

Unit-V

Media Relations – Building Better Relations with Media, Investor Relation – Framework for Managing Investor

Relations, Managing Government Relations – Ways and Means of Managing Governing Power, Crisis Communication – Do’s and Dont’s in the Wake of a Crisis.

Note : Business Communication (O.U), MBA I-Sem

Publisher Detail:

Publisher Name: SIA Publishers and Distributors (P) Ltd.

Contact Email Id: msultan@siaedugroup.com

Address:#5-1-911/5, Universal Book Mall, Putli BowliKoti, Hyderabad - 500095Telangana State, India

Url: http://www.universalbooks.com/

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