Book Details

Principles of Management

Principles of Management

Published by uLektz

Course Code : HSSM3301
Author : uLektz
University : Biju Patnaik University of Technology (BPUT)
Regulation : 2010
Categories : Management
Format : ico_bookePUB3 (DRM Protected)
Type :



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Description :Principles of Management of HSSM3301 covers the latest syllabus prescribed by Biju Patnaik University of Technology (BPUT) for regulation 2010. Author: uLektz, Published by uLektz Learning Solutions Private Limited.

Note : No printed book. Only ebook. Access eBook using uLektz apps for Android, iOS and Windows Desktop PC.

UNIT I: Functions of Management

1.1 Concept of Management-Management as an Art or Science

1.2 The Process of Management-Managerial Skills-Good Managers are Born not Made-Management is concerned with Ideas-Things and People-How a Manager Induces Workers to Put in Their Best.

1.3 Levels and Types of Management

1.5 The process of Management-Planning-Organizing-Directing-Staffing-Controlling.

UNIT II: Marketing Function of Management

2.1 Modern Concept of Marketing

2.2 The Functional Classification of Marketing-Functions of a Marketing Management-Marketing Mix-Fundamental Needs of Customers

2.3 The Role of Distribution channels in Marketing - Advertising - Marketing - Consumerism and Environmentalism

UNIT III: Financial Function & HRM Functions

3.1 Financial Functions-Concept of Financial Management-Project Appraisal-Tools of Financial decisions making-Overview of Working Capital.

3.2 HRM Function of Management: Human Resource Management-Human Resource Development-Importance of HRM.

3.3 Overview of Job Analysis-Job Description-Job Specification-Labour Turnover.

3.4 Manpower Planning-Recruitment-Selection-Induction-Training and Development -Placement-Wage and Salary Administration-Performance Appraisal-Grievance Handling - Welfare Aspects